The Trustworthiness of Beards

Between Two Ferns with Zach Galifianakis The cricket sound is totally cool

A recent study in the Journal of Marketing Communications found that men with beards were deemed more credible than those who were clean-shaven.

Participants thought the men with beards had greater expertise and were significantly more trustworthy when they were endorsing products like cell phones and toothpaste. But, oddly, men with beards were slightly less effective than smooth-cheeked fellows in underwear advertisements. **Make sense. Chronicle.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: