This is an introduction from Arnold Roosendall. You can download yourself the PDF from this site.
Numerous websites have implemented the Facebook Like button to let Facebook members share their interests, therewith promoting websites or news items. It is, thus, an important business tool for content providers. However, this article shows that the tool is also used to place cookies on the user’s computer, regardless whether a user actually uses the button when visiting a website. As an alternative business model this allows Facebook to track and trace users and to process their data. It appears that non-Facebook members can also be traced via the Like button.
This means that Facebook’s tentacles reach far beyond their own platform and members. Due to the extensive web coverage with Like buttons, Facebook has a potential connection with all web users. Web activity can be linked to individual accounts or a separate data set can be created for individuals who are not (yet) a Facebook member. The hidden collection of data on browsing behavior and the creation of individual data sets has implications for the privacy of individuals. This article discusses privacy issues arising from third party cookie use and connectivity of web activity and devices, using the technical process behind the Facebook Like button as an example.
Download the PDF and read the rest of the document. The rest of the document is about Facebook like button, cookies recognition and identification (for user and non-Facebook user), and privacy implications.
Click to go to the site
It is scary.
How to protect ourself by
this danger?
[...] Facebook Track and Cookies >> termid“Numerous websites have implemented the Facebook Like button to let Facebook members share their interests, therewith promoting websites or news items. It is, thus, an important business tool for content providers. However, this article shows that the tool is also used to place cookies on the user’s computer, regardless whether a user actually uses the button when visiting a website. As an alternative business model this allows Facebook to track and trace users and to process their data. It appears that non-Facebook members can also be traced via the Like button.” Oh, Facebook, just when you’re starting to be nice, we find you not being so nice. [...]
[...] Facebook Track and Cookies >> termid"Numerous websites have implemented the Facebook Like button to let Facebook members share their interests, therewith promoting websites or news items. It is, thus, an important business tool for content providers. However, this article shows that the tool is also used to place cookies on the user's computer, regardless whether a user actually uses the button when visiting a website. As an alternative business model this allows Facebook to track and trace users and to process their data. It appears that non-Facebook members can also be traced via the Like button." Oh, Facebook, just when you're starting to be nice, we find you not being so nice. [...]
[...] (and disappointment) is just breaking out over the Facebook "like" button, which allows FB to track not just the browsing habits of its users (which, let's face it, is now most of the online [...]
[...] Facebook Track and Cookies >> termid “Numerous websites have implemented the Facebook Like button to let Facebook members share their interests, therewith promoting websites or news items. It is, thus, an important business tool for content providers. However, this article shows that the tool is also used to place cookies on the user’s computer, regardless whether a user actually uses the button when visiting a website. As an alternative business model this allows Facebook to track and trace users and to process their data. It appears that non-Facebook members can also be traced via the Like button.” Oh, Facebook, just when you’re starting to be nice, we find you not being so nice. [...]
Love the share this on facebook button!
[...] Facebook Track and Cookies >> termid“Numerous websites have implemented the Facebook Like button to let Facebook members share their interests, therewith promoting websites or news items. It is, thus, an important business tool for content providers. However, this article shows that the tool is also used to place cookies on the user’s computer, regardless whether a user actually uses the button when visiting a website. As an alternative business model this allows Facebook to track and trace users and to process their data. It appears that non-Facebook members can also be traced via the Like button.” Oh, Facebook, just when you’re starting to be nice, we find you not being so nice. [...]